Pre-migration inventory
Identify high-value URLs, organic landing pages, backlink targets and important templates.
SEO migrations · redesign · replatforming
Move the site without throwing away search equity.
Redesigns and platform migrations change URLs, templates, internal links, content and technical behavior at the same time. Search risk needs to be managed before launch.
We map what already works, define what must survive and QA the new system before and after the switch.
InventoryURLs · traffic · rankings · links
Mapredirects · canonicals · architecture
QAstaging · templates · crawl
Monitorlaunch · indexation · recovery
Migration control
The safest migration starts before development is finished.
By the time a new site is ready to launch, many SEO decisions are already baked into routes, templates and content. We get involved early enough to change them.
Redirect architecture
One-to-one mapping where possible, with rules designed to preserve relevance and avoid redirect noise.
Staging QA
Crawl and inspect the new build for indexability, metadata, canonicals, internal links and content parity.
ExploreLaunch monitoring
Watch crawling, indexation, errors, ranking movement and traffic after release.
Integrated execution
Migration SEO is a development project as much as a search project.
We work with developers before release so redirect logic, templates and technical controls are implemented in the build rather than patched after launch.
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Organic landing-page inventory
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Redirect and URL mapping
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Staging technical QA
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Launch-day crawl and validation
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Post-launch indexation and performance monitoring
Questions
What clients usually want to know.
When should you join a migration project?
Ideally before URL structure and templates are finalized. We can still help later, but earlier involvement gives the team more options.
Can you guarantee there will be no traffic movement?
No. Search engines need to process major site changes, so some movement can happen. The goal is to reduce avoidable loss and identify problems quickly.
Start with the business problem
Planning a redesign, domain change or replatforming?
Bring us the current site and the proposed build before launch. That is when the most expensive migration mistakes are still cheap to fix.