Use the grant strategically.
Campaign structure, keyword strategy, conversion tracking and ongoing optimization for eligible organizations.
Explore Ad Grants
For nonprofits & mission-driven organizations
More reach for the mission.
Web, search, Google Ad Grants and digital acquisition designed to turn limited resources into measurable attention, action and support.
Integrated nonprofit growth
Visibility is useful only when it leads somewhere.
A grant account, a redesign or an SEO project in isolation can create activity without impact. We connect the website, search visibility, campaign traffic and measurement around the actions that matter to the organization.
Be found for the mission.
Technical SEO, content architecture and authority around the problems, services and causes people actively search for.
SEO capabilitiesMake the next action obvious.
Websites and landing pages that make donating, registering, volunteering or asking for help easier.
Web developmentTrack outcomes, not pageviews.
Donation, signup, volunteer, event and contact tracking connected to the campaigns and content that generated them.
Add reach where it matters.
Paid search and social for campaigns that need reach beyond the limits or intent profile of the Ad Grants program.
Paid mediaMake the message easy to act on.
Campaign creative, landing-page design and content systems that keep the mission clear and credible.
Design capabilities
Google Ad Grants
Up to $10,000/month in Google Search ads for eligible nonprofits.
The budget is valuable, but it is not the strategy. Search demand, account structure, conversion tracking and the website experience determine whether the grant produces meaningful results.
AwarenessReach people already searching around the mission.
DonorsBuild journeys from search to donation or supporter action.
VolunteersCapture high-intent searches around participation and service.
MeasurementTrack the actions that prove the grant is producing value.
Google Ad Grants overview
Mission + measurement
Make every channel work toward the same outcome.
Start with the website, the grant account or the search strategy — whichever is currently holding the organization back.